Why I Rebranded to Aura & Sol — And What It Means to Me

Why I rebranded, what Aura & Sol means, and what you can expect moving forward 🌿


Hi friends 💛

If you've been with me for a while, you may have noticed things look a little different around here. A new name, a new feel, a new chapter.

After months of reflection, behind-the-scenes planning (and some major late-night Google Docs sessions with a baby in one arm), I decided it was time for a change. Not because I didn’t love what I had — but because I’ve grown. And I wanted my brand to grow with me.

Aura & Sol was born from my desire to create something that felt more aligned. More grounded. More “me.”


So… what does Aura & Sol mean?

Aura represents the energy we carry — the vibe that follows us into every room. It’s that calm, safe, warm feeling I want you to exhale into the moment you lay on my treatment table. It’s about treating not just the skin, but the whole self.

In Latin, aura means “breeze.” In Greek, it translates to “soft air.” And that’s exactly how I want your experience to feel — like a breath of fresh air after your tranquil transformation.

Sol means sun — both in Latin and Spanish. It symbolizes warmth, clarity, radiance, and glow. It’s the light we all carry, and the glow I hope you feel in your body and spirit after each visit. Let’s be real — we could all use a little extra sun up here in Alaska 🌞

Together, Aura & Sol is about beauty that radiates from within. It’s about giving you a space to feel seen, supported, and restored — whether you're working on clearing your skin, lifting your lashes, or just needing a moment to breathe.


What’s changing (and what’s not)

Yes, there’s a new name. Yes, the website’s had a glow up. But the heart of my business is still the same.

I’m still here — a solo esthetician doing it all with a baby on my hip and a passion for skin in my soul. I still believe in real results, no fluff. I still obsess over every product I stock and every detail in your facial experience.

The only difference? Now everything feels even more intentional.

Thank you for growing with me

This rebrand means a lot to me — not just as a business owner, but as a woman, a mom, and someone who deeply values connection. If you’ve supported me in any way (booked a service, bought a product, told a friend about me), I hope you know how much that means. Truly.

I can’t wait for you to experience Aura & Sol — it’s not just a name, it’s a feeling. ✨

With love,
Claribelle

Ready to experience Aura & Sol for yourself?
Explore my signature facial treatments or shop skincare essentials that align with your transformation journey. Whether you’re here for glow, clarity, or calm — I’m so glad you’re here.


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What to Expect During Your First Tranquil Transformation Facial